Digital Marketing Executive

MCB Exchange Company Pvt. Ltd., a wholly owned subsidiary of MCB Bank Limited, is looking for a talented Digital Marketing Executive to join its Lahore office . The successful candidate will be responsible for developing and executing digital marketing strategies to enhance the company's online presence, brand awareness, and customer acquisition for its currency exchange services across Pakistan .

Key Responsibilities:

Strategy & Execution: Develop, implement, and manage comprehensive digital marketing campaigns across various channels including social media, search engines, email, and online advertising to align with the company's business goals .

Content & Social Media: Create, curate, and manage engaging content for the company's social media platforms (e.g., Facebook, LinkedIn) to build a strong online community and brand presence.

Search Engine Marketing (SEM/SEO): Plan and execute SEO strategies to improve organic search rankings and drive targeted traffic. Manage and optimize paid advertising campaigns on platforms like Google Ads (PPC) and social media to generate leads and conversions .

Performance Analysis & Reporting: Monitor, measure, and report on the performance of all digital marketing campaigns against set goals (ROI and KPIs) using analytics tools (e.g., Google Analytics). Use data-driven insights to optimize campaigns and ad spend .

Coordination & Collaboration: Work closely with internal teams, external agencies, and vendors to ensure smooth execution of marketing initiatives and clear communication . This may involve coordinating with content writers and designers to produce marketing materials.

Eligibility Criteria:

Education: Minimum Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience: 2–4 years of hands-on experience in digital marketing, with a strong portfolio of successful campaigns .